DieselDrive Magazine

With the local launch of the new BMW 3 Series (codenamed the F30) this past week, BMW didn’t have to prove anything to convince anyone about the car’s rich heritage and undeniable benchmark status in its segment. Since the first generation 3 Series made its debut in 1975, more than 12 million units have been [...]

BMW South Africa has released updated versions of its popular 1 Series Coupe and Convertible models which, on the eve of the introduction of the all-new 1 Series hatchback, due in South Africa by November, have been mildly tweaked to offer a little bit more, for a little bit more…   Visually the cars are [...]

It should come as no surprise that, since its launch in 2004, I have been head over heels in love with BMW’s 6 Series, especially the Convertible models. It encapsulated all my personal motoring loves: large, with a quirky design and the option of driving with the wind through your hair. Yet despite the heavy [...]

As the battle for more efficient vehicles rage forth, it’s especially the German automakers that are laying down the gauntlet to their competitors, especially since being green has resulted in some German manufacturers going blue: Mercedes-Benz boasts with BlueEFFICIENCY, while Volkswagen prefers BlueMotion. Audi, the one manufacturer that is playing catch-up at a dizzying pace, [...]

When BMW launched the X5 in 1999, many people thought the Germans had simply gone crazy again. Yet the X5 turned out to be hugely popular globally, the first generation selling in excess of 600 000 units in its lifetime. But then BMW followed it up with the smaller X3 in 2003 and I, like [...]

In 2009, the Fisher College of Business at the Ohio State University conducted a study to determine why first impressions have as big an impact on future opinions as is commonly claimed. One reason this is true is based around feelings, and the results ultimately proved that, when a person makes a bad first impression, [...]